The AKC National & 2018

As I sat on the plane after an amazing week at the AKC National Championship, I reflected on the amazing campaigns that had cumulated in success by the end of that show.
 
Many think it is luck that gets you to the coveted status of Top Dog.  To me luck is “where opportunity meets preparedness” so it that vein I thought I would do a post on planning the ultimate campaign for your dog show goals.
 
How to campaign your dog, the bullet list
 
This list is expanded in our “How to campaign  your dog” mini course in Leadingedge Dog Show Academy.
 
-have a goal (this one seems easy but where do you want to be at the end of the year? The end of two years? Think this out!)
-Have a budget, this is going to be expensive, you don’t want to run out of entry money in July.
-give yourself milestones to evaluate whether you can  meet your goal or not along the way.
-have an advertising plan
-have a good (actually great) social media plan
-be savvy on social media
-have great photos ready before you start your campaign
-act like a winner, share your knowledge whenever possible
-create your brand as you go along, the next campaign will benefit from it
-go with the flow
-always remember-it’s a dog show, they have them every day
 
I hope this helps you plan a successful 2018 for your and your dog.
 
Not sure what to get the dog lover on your list? What about a gift certificate for any of our courses? And in the holiday spirit we are offering 25%  (Use the code HOLIDAY25) off until Christmas day (hey it’s the internet you can even buy the gift certificate on the way to grandma’s house!)
 
I hope this helps with your list!
 
Have a question? Have a great course idea? Send me an email and I’ll be right back at ya!
 
 
(Hint, the code will work on the courses as well if you want to buy yourself something this holiday season.)
 

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